Apple TV+ Product Placement Investigation (430k+ views) | WSJ

What I did: Pitched, produced, shot, hosted and edited
Views: 436K+ on YouTube
Press: MacRumors, AppleInsider, Ped30, MorningBrew

In ‘Ted Lasso,’ I noticed a lot of watching is watching people using iPhones. I couldn’t decide if it was lazy writing, shrewd product placement or both. So I dug into product-placement strategy across five Apple TV+ shows for answers.

Originally reported for The Wall Street Journal