What I did:
- Directed the series across three episodes
- Produced and coordinated shoots with editorial, brand, and talent
- Director of Photography (DP) on all episodes
- Developed episode structure and story beats
- Created storyboards and shot lists
- Oversaw post-production, including edit, pacing, and revisions
- Led on-set creative direction with camera, sound, and crew
- Managed brand and editorial alignment for The Cut × Intuit
I directed and produced three episodes of How I Get It Done, a branded editorial series for The Cut sponsored by Intuit.
The work spanned concept development, story shaping, storyboarding, shot planning, field production, and post—balancing editorial voice with brand requirements across multiple shoots and contributors.
Each video was built to feel native to The Cut while clearly demonstrating how creative professionals actually organize their work and finances in real life.