How We Hijacked Lil Miquela in 48 Hours (1m+ views)

What I did: pitched, produced, shot, edited
Views: 1m+ YouTube, 30k Facebook

Very few people in fashion are as funny and incisive as The Cut’s Emilia Petrarca, so when I heard she was doing a feature on Lil Miquela, the CGI influencer with way too many followers (I think she’s at 1.5m as of this writing), I about tripped over myself to pitch this companion video. I had no idea what would go into creating a digital influencer, but New York fortunately had wunderkind motion-graphics artist Preston Jessee on staff at the time, who, despite not specializing in character rigging/creation, was up for the challenge.