What I Did:
- Directed and produced a documentary focused on Jones Road’s holiday campaign
- Led story development, structure, and on-set execution
- Director of Photography (DP), defining the visual approach and field coverage
- Coordinated producers, camera, sound, and production crews across multiple shoots
- Directed on set with camera, sound, and crew to capture real workflows and decision-making
- Oversaw post-production, including edit, pacing, and narrative clarity
- Supervised graphics and animation, working closely with the animator to support the story without distracting from it
- Delivered a finished film aligned with brand goals, timelines, and seasonal launch requirements
The final film was built specifically around the holiday campaign, showing how the brand translates its philosophy into seasonal products, packaging, and launch under real timelines.