What I did: pitched, produced, shot, edited
Views: 1m Facebook, 660k YouTube, 400k Instagram
The Cut was producing a “Self” series that was slated to run over the course of a week. Each video was supposed to show how women were using beauty or fashion to represent their identities. As the founder of the #UnibrowMovement, Sophia Hadjipanteli was the perfect fit and a great interview. I really wanted to bring through Sophia’s fun, no-fucks-given attitude with this edit.