The Long-Nailed Goddesses of Newark (16m views)

What I did: produced, shot, edited
Views: 15m on Facebook, 640k YouTube

The Cut’s Ashley Weatherford pitched this after having seen a blog post detailing a small community of long-nailed women in Newark, New Jersey. At the time, a few write-ups had been done, but no video. Maria Ortiz, the unofficial leader of the Long-Nailed Goddesses, gave us a fantastic interview. This shoot was easily one of my best experiences while at New York. (Didn’t hurt that the video went viral either.) Soon after, other publishers — including Refinery29, Inside Edition, Business Insider, Barcroft TV, and Great Big Story — all went out chasing the viral golden goose that is the Long-Nailed Goddesses.